Filipino Ube · Handmade in London

Real Filipino ube. Made by hand.

The most-loved ice cream flavour in the Philippines — handmade in small batches in London using real purple yam. No dyes. Just ube.

Meet the range → Why ube?
100%Natural colour
ZeroArtificial dyes
LondonHandmade
The purple swirl
Filipino Ube · London
WayneFounder · maker
The origin

It started with halo-halo.

“We were buying tub after tub of ube ice cream — never cheap, and never quite right. So I started making my own.”

It came out better than anything on the shelf — real purple yam, the taste I grew up with, made the proper way. What began as a better scoop for our halo-halo at home turned into Lila.

I named it after my daughter, Lilac — and after the colour of the yam itself. I make it by hand, in small batches in London. No shortcuts — just real ube, and a signature on every single tub.

L
Made by WayneHandmade in London · since the first batch
Did you know?

Ube is a purple yam — naturally that colour.

No dye, no filter. The vivid purple you see is exactly how the yam grows. It's the breakout Asian-dessert flavour the UK hasn't caught up with yet — sweet, nutty, a little vanilla, unmistakably its own thing.

#1
The most popular ice cream flavour in the Philippines.
100%
Natural colour — straight from real purple yam.
0
Artificial dyes, colours or shortcuts.
∞
Scroll-stopping power. It photographs itself.
The real thing

Purple you can taste.

No styling tricks, no dye — real Filipino ube, from the yam to the scoop to the bowl it was born in.

A purple yam (ube) sliced open to show its natural vivid purple flesh
The yam

Real purple yam

Naturally that colour — no dye.

A bowl of vivid purple ube ice cream scoops
The scoop

Ube ice cream

Made by hand, in London.

Ube halaya — a Filipino purple yam dessert topped with toasted coconut
The classic

Ube halaya

The colour of home.

A bowl of Filipino halo-halo topped with a scoop of ube ice cream
Where it began

Halo-halo

The reason Lila exists.

Why Lila travels

Every scoop does three jobs.

Stop the scroll, earn the trust, make it travel — the three things behind a brand built for the camera and the freezer alike.

01 — Stop the scroll

The purple

The yam's colour is the hook. Every frame leads with the swirl, the pour, the reveal — a colour built to be saved and shared.

02 — Earn the trust

Meet Wayne

A real founder, real hands, a daughter's name. Made by hand in London — the one thing no competitor can copy.

03 — Make it travel

The hunt

A find-it mechanic that turns customers into a search party the moment Lila lands anywhere new.

One identity, every format

The range.

Aubergine body, gold signal, the purple swirl as hero, founder signature on every unit. Whatever the format, a shelf of Lila reads as one brand from across the aisle.

Hero · 460ml

Ube Tub 460ml

The flagship retail format. Front seduces, the side tells the story — Wayne, the daughter, the heritage.

Snacking · 4×100ml

Mini Multipack 4×100ml

The snackable format the UK is actively buying — sits right next to the bites and mochi.

Grab & go · 3-pack

Ube Bar 3-pack

Easiest to merchandise at impulse — corner shops, cafés and event kiosks.

Foodservice · 4L

Catering Tub 4L

Plainer, sturdier, stackable. The B2B line for cafés and restaurants — steady revenue.

The mechanic

The Lila Hunt.

Every new stockist becomes a content event. We drop a clue, followers find it, finders get free tubs — and each new pin on the map restarts the loop.

01
Drop the clue“Lila just landed somewhere in London.” We tease the location, not the name.
02
Reward the findersFirst to find it and post gets free tubs — their story reshared to every follower.
03
Map the spreadA live “where to find Lila” map. Every new pin is a reason to come back.
04
Loop itEach new stockist restarts the hunt. The UGC becomes the proof buyers see.
Where to find Lila Live · London
Wholesale & stockist

The purple ice cream your customers are already hunting for.

Built-in demand, category whitespace, and a story own-label can't match. Positioned alongside the premium tier — not value tubs. We don't sell to buyers; we bring them demand.

Become a stockist → Download line sheet
#1Asian-dessert flavour trend
100%Natural colour · real purple yam
40–50%Target retailer margin
Good to know

Ube, answered.

The questions we hear most — about the yam, the colour, and where to find us.

What is ube?
Ube is a purple yam from the Philippines. It's naturally a vivid purple colour and tastes sweet and nutty with a hint of vanilla — and it's the most-loved ice cream flavour in the Philippines.
Is ube the same as taro?
No — they're often confused, but they're different. Ube is a purple yam with naturally vivid purple flesh and a sweet, nutty, vanilla-like flavour. Taro is a separate root vegetable that's paler and more starchy.
Does Lila contain artificial colouring?
Lila is made with real purple yam, so the colour comes from the ube itself rather than artificial dye.
Where can I buy Lila ube ice cream?
Lila is handmade in London and based in Tooting. New stockists are announced through the Lila Hunt on social media — join the mailing list below, or get in touch at hello@lilaicecream.com for wholesale and stockist enquiries.
Where is Lila based?
Lila is handmade in London at 85 Tooting High Street, London SW17 0SU.
What does ube ice cream taste like?
Sweet and nutty, with a mild, vanilla-like creaminess and a naturally vivid purple colour. It's distinctive and unlike any other ice cream flavour.
Join the hunt

Purple, the proper way.

Be first to find Lila when it lands near you.

Contact us